Katrina Arthur Katrina Arthur

Aspirational Pricing in NYC Real Estate

Aspirational pricing in the New York City real estate market can have several effects, both short-term and long-term. In the short term, it often leads to inflated listing prices and increased competition among sellers seeking to capitalize on the perceived high value of their properties. This can create a sense of exclusivity and luxury, attracting high-end buyers willing to pay a premium for prestige and status. However, it can also result in longer listing times and potential price reductions if properties fail to attract buyers at the initially set prices.

Over time, aspirational pricing may contribute to market corrections as overpriced properties struggle to find buyers and eventually need to adjust their prices downward. This can lead to a more balanced pricing landscape and a more stable market in the long run. Additionally, aspirational pricing can exacerbate affordability challenges by pushing up prices in certain segments of the market, making it more difficult for middle and lower-income individuals to afford housing in desirable neighborhoods. Ultimately, the impact of aspirational pricing on the NYC real estate market depends on various factors such as economic conditions and buyer preferences.

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Katrina Arthur Katrina Arthur

Success

Success is a multifaceted concept that can be measured through a combination of quantitative and qualitative indicators. In real estate, success is often gauged by metrics such as closed transactions, sales volume, and market share. The number of successfully completed transactions and the total value of properties bought or sold provide tangible evidence of an agent's proficiency in guiding clients through the complexities of the real estate process. Client satisfaction, reflected in positive feedback and referrals, is equally crucial.  

Success also extends beyond financial achievements, encompassing professional development, ethical conduct, and community involvement. Ultimately, a comprehensive evaluation that considers both quantitative achievements and qualitative factors provides a more nuanced understanding of success in the dynamic and competitive field of real estate.

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Katrina Arthur Katrina Arthur

Relationships

Relationships play a crucial role in the New York City real estate market, as they do in many industries. Relationships are a cornerstone of success in the market whether it's forming connections with clients, other professionals, or key stakeholders, the ability to cultivate and leverage relationships is a vital skill for anyone involved in the dynamic and competitive world of NYC real estate and more.

The NYC real estate market is highly competitive and fast-paced. Building strong relationships with other real estate professionals, such as brokers, agents, developers, and investors, can provide access to valuable information, off-market deals, and potential partnerships.

Real estate agents often rely on word-of-mouth referrals and repeat business. Establishing trust and a positive rapport with clients is essential for an agent's success. Satisfied clients are more likely to recommend their agent to others, contributing to the agent's long-term success.

Relationships, in a general sense, are fundamental to the human experience and can be categorized into various types, including personal, professional, and social connections.

The significance of relationships lies in their impact on individual well-being, societal cohesion, and personal growth. Building and maintaining healthy relationships require effective communication, mutual trust, respect, and understanding. Positive relationships contribute to emotional support, shared experiences, and a sense of belonging. They play a crucial role in shaping one's identity, providing a support system during challenges, and fostering a sense of community.

In both personal and professional spheres, the ability to navigate relationships is often considered a key determinant of success and fulfillment.

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Katrina Arthur Katrina Arthur

Brooklyn

Brooklyn has become a hot borough in real estate due to several factors. First, its proximity to Manhattan makes it an attractive option for those who work in the city but prefer a more affordable living situation. Compared to Manhattan, Brooklyn offers relatively more affordable housing options. 

Second, Brooklyn has seen significant investment in infrastructure and development projects.

Improved transportation options, such as expanded subway lines and bike lanes, have made commuting easier, further enhancing the borough's appeal, making it a desirable place to live with a vibrant cultural scene, trendy restaurants, and parks. 

Additionally, Brooklyn offers a diverse and wide range of neighborhoods, each with its own unique charm and character, appealing to a wide range of residents.

From the trendy streets of Williamsburg to the historic brownstones of Park Slope, Brooklyn offers desirable living environments that appeal to various demographics.

Brooklyn offers a more laid-back and community-oriented lifestyle compared to the hustle and bustle of Manhattan. The borough boasts numerous parks, green spaces, and waterfront areas, providing residents with opportunities for outdoor activities and a higher quality of life.

Brooklyn has established itself as a hub for creativity and cultural activity. The borough is home to numerous art galleries, music venues, theaters, sports events and restaurants, creating a thriving cultural scene that attracts residents and visitors alike.

But it is important to note that while Brooklyn has seen significant growth, each borough in NYC has its own unique characteristics and attractions. The preference for Brooklyn as a leading borough may vary depending on individual preferences, affordability, and specific market trends at any given time.

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Katrina Arthur Katrina Arthur

If You Can Make it in NYC, You Can Make it Anywhere

The saying "If you can make it in NYC, you can make it anywhere" holds true for many reasons. New York City is a vibrant, fast-paced, and diverse city that offers countless opportunities for personal and professional growth.

The competitive nature of the city pushes individuals to work hard, be resourceful, and think creatively. If you can thrive in such a challenging and competitive environment like NYC, it often means you possess the skills, resilience, and adaptability needed to succeed in any other place in the world. NYC truly tests your limits and helps you develop the confidence and tenacity required to conquer new challenges.

Whether it is in business, the arts, or any other field, overcoming the obstacles in New York City can certainly prepare you to succeed anywhere else!

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Katrina Arthur Katrina Arthur

Leadership in Real Estate

Leadership in real estate is a multifaceted role that demands a unique blend of vision, strategic acumen, and interpersonal skills. 

A successful real estate leader goes beyond transactional expertise, guiding their team with a clear vision for navigating the ever-evolving landscape of its markets. They inspire confidence and foster a collaborative environment, understanding that real estate is not just about bricks and mortar but also about relationships and trust.

Effective leaders in real estate exhibit adaptability, steering their teams through market fluctuations with resilience and foresight. They prioritize continuous learning, staying abreast of industry trends and technological advancements to equip their team with the tools needed for success. Above all, real estate leadership is about empowering individuals within the organization, fostering a culture of innovation, and ensuring that every team member is aligned with the collective goal of delivering exceptional value to clients while contributing positively to the communities they serve.

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Katrina Arthur Katrina Arthur

Best Colors to Paint Your Apartment for Selling

Color Choices
The best color to paint your apartment when you decide to sell in NYC depends on several factors, including the current market trends, the style of your apartment, and the overall aesthetic you want to achieve.

However, neutral colors are generally a safe choice because they appeal to a broad range of potential buyers and create a clean and inviting atmosphere.

Light gray is a versatile and timeless color that can make your space feel modern and sophisticated.

Beige is a classic and warm neutral color that can create a cozy and inviting atmosphere. 

Off-white or light cream colors can make your apartment feel bright and airy.

A soft, muted blue can add a touch of tranquility to your space, creating a sense of calm.

Light green or sage can evoke a connection to nature and create a sense of serenity in your apartment.

Remember that the key is to create a neutral backdrop that allows potential buyers to visualize their own furniture and style in the space. Neutral colors also make rooms appear larger and more open. 

It is always a good idea to consult with a real estate agent who specializes in the NYC market to get personalized advice on paint colors that are currently in demand and that will enhance the marketability of your apartment.

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Katrina Arthur Katrina Arthur

Slow Markets

Navigating a tough and slow real estate market in NYC can be challenging, but with the right strategies, you can increase your chances of success as an agent, buyer, or seller.

Stay updated on the latest trends, prices, and inventory in the various markets.

In a slow market, it may take longer to find the perfect property or to sell your existing one. Adjust your expectations and be prepared for a potentially longer process.

Working with a skilled real estate agent who has experience in dealing with a slow market can be a valuable asset. They can provide you with insights, negotiate on your behalf, and help you find the best opportunities.

In a slow market, it is important to be patient and flexible with your requirements. Consider expanding your search criteria or adjusting your budget to increase your options.

Not all properties are listed so explore off-market opportunities by networking with real estate professionals and attending industry events. This can give you access to properties that are not widely available.

In a slow market, sellers may be more selective. Strengthen your financial position by improving your credit score, saving for a larger down payment, and being pre-approved for a mortgage. This will make you a more attractive buyer.

Also, there may be more room for negotiation. Work closely with your real estate agent to craft a strategic offer that takes advantage of the current market conditions.

Remember, the real estate market is cyclical, and a slow market will not last forever. By staying proactive, you can navigate the tough market conditions in NYC and increase your chances of finding success.

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Katrina Arthur Katrina Arthur

Vince’s 4-C’s

When it comes to effective communication, being compelling, confident, consistent, and credible are key factors that can truly make a difference. This is my mantra and I live by it.

To be compelling means to capture the attention and interest of your audience. It involves using engaging language, storytelling techniques, or persuasive arguments to make your message captivating.

By incorporating personal anecdotes, powerful examples, or relevant statistics, you can make your words come alive and leave a lasting impact.

Confidence plays a vital role in how your message is received.

When you speak with confidence, it shows that you believe in what you are saying, which helps to build trust and credibility with your audience. Maintain a steady tone, make eye contact, and use assertive body language to exude confidence.

Remember, confidence is contagious, and it can inspire others to believe in your ideas or suggestion

Consistency in communication is crucial because it helps establish reliability and trustworthiness. Consistency means staying on topic, sticking to your main points, and avoiding contradictions or mixed messages. It is important to deliver your ideas or information in a coherent and structured manner, allowing your audience to easily follow and understand your message.

And being credible involves presenting accurate facts, providing relevant evidence, and demonstrating expertise in the subject matter. Avoid making unsupported claims or exaggerations, as they can undermine your credibility. Instead, rely on credible sources, research, or personal experiences to strengthen your arguments and gain the trust of your listeners.

So, using these qualities when speaking, you can enhance your communication skills and effectively convey your message to others.

Remember, practice makes perfect, so don't be afraid to step out of your comfort zone, seek feedback, and continue refining your speaking abilities.

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Katrina Arthur Katrina Arthur

Finding the Balance/Agent Culture

NYC is renowned for its cultural events, dining experiences, and outdoor spaces. Real estate agents can make the most of their downtime by exploring these attractions, engaging in physical activities, or simply unwinding in one of the city's beautiful parks. This not only allows them to recharge but also provides opportunities to meet potential clients or network with colleagues in a more relaxed setting.

Furthermore, integrating technology into their workflow can enhance efficiency and free up valuable time.

Utilizing tools like customer relationship management (CRM) software, virtual tours, and video conferencing can streamline communication and reduce the need for constant physical presence. By embracing technology, agents can strike a better balance between work and personal life while still providing top-notch service to their clients.

Ultimately, finding the balance in the real estate agent culture of NYC is essential for long-term success and personal well-being.

By setting boundaries, managing time effectively, exploring the city's offerings, and embracing technology, agents can thrive in their careers while maintaining a fulfilling personal life. Striking this balance not only benefits the agent but also ensures that clients receive the highest level of service and expertise.

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Katrina Arthur Katrina Arthur

Artificial Intelligence 

Brick-and-mortar real estate may seem like the only tangible thing left in an increasingly virtual world, but it too is being taken over by Artificial Intelligence.

Some of the biggest names in the business are now employing AI to help find buyers the perfect mortgage and the perfect home. And for real estate agents, it may already be a game-changer.

Most real estate data is public, from land records to title documents, purchase price and even mortgage liens. The trouble was it was an onerous process to go to local offices and obtain all the information.

Not anymore.

Computer algorithms can now go through millions of documents in seconds, looking through property values, debt levels, home renovations, and even some of a homeowner’s personal information.

Many say that every company now claims to use AI in some respect but said not all are really applying it to its full potential.

Ninety-five percent of it is rhetoric, right? It is a popular term. People glom on to things like that and say, ‘Oh yeah, we use AI too.

So AI can be the holy grail for real estate agents hunting for listings in today’s ultra-competitive housing market. The supply of homes for sale has hit several record lows since the start of the pandemic, when buyer demand suddenly took off. Agents are desperate to find new listings, and AI is providing a new entrance.

AI helps you find the homes that are most likely to sell in the next 12 months, and it does so by triangulating all the data associated with the home, like when the home last sold, how long the owner has occupied the home and what rate the home sells at in that particular area. 

For those searching to buy a home, all the data available can also help them to find exactly what they are looking for, rather than touring house after house.

AI is not doing anything that traditional research couldn’t accomplish, but it does accelerate the process dramatically, which in a fast-moving and ultra-competitive market is crucial to these businesses.

With this speed, artificial intelligence can conquer the most human component of any real estate transaction: stress.

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Katrina Arthur Katrina Arthur

Agent Motivation

When it comes to real estate agent motivation, a few key factors can drive their enthusiasm and success.

*Passion for helping people: Many real estate agents are motivated by their genuine desire to assist others in finding their dream homes or making profitable investments. Their joy comes from guiding clients through the process and seeing them happy with the outcome.

*Goal-oriented mindset: Setting clear, achievable goals is crucial for real estate agents.

Whether it is closing a certain number of deals per month or earning a specific income, having targets gives them something to strive for and keeps them motivated.

*Thriving in a dynamic environment: The ever-changing nature of the real estate market can be incredibly exciting for agents who enjoy a fast-paced and challenging work environment. The constant learning and adaptation required to stay on top of industry trends can be a great source of motivation.

*Financial incentives: Real estate agents often have the opportunity to earn a significant income through commissions. The potential for financial success serves as a strong motivator for many agents, pushing them to work hard and excel in their field.

*Building relationships: Real estate agents who thrive on building connections and nurturing relationships can find immense motivation in the people-focused nature of their work.

The satisfaction of helping clients achieve their goals and forming lasting relationships with them can be highly rewarding.

Remember, these are just a few common motivators for real estate agents anywhere but especially in the dynamic world of real estate in New York City.

And everyone may have their own unique sources of inspiration. It is day by day and one brick at a time.

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Katrina Arthur Katrina Arthur

Sustaining Income for Agents

Sustaining Income for Agents:

Sustaining income for agents in the NYC real estate market can be challenging, especially during periods of economic uncertainty or market fluctuations. Some tips to stay active:

  • Build a Strong Network

  • Specialize in a niche rather than being a generalist.

  • Develop a strong online presence to get your word and messages out there.

  • Provide exceptional customer service and go the extra mile to exceed their expectations, and they are more likely to recommend you to others.

  • Stay informed about market trends by staying updated on the latest market info, pricing fluctuations, and new developments in the various markets. This knowledge will help position yourself as a trusted advisor.

  • Continuously educate yourself as this industry is so dynamic and fast moving and it is crucial to stay informed about changes in laws, regulations, and industry practices.

  • Leverage technology by embracing new tools and platforms that can streamline your workflow, improve efficiency, and enhance client experiences.

  • Collaborate with other professionals such as mortgage brokers, attorneys, and other professionals in the real estate industry to expand your network and provide comprehensive services to your clients. Building these relationships can lead to referrals and new business opportunities.

The NYC real estate market can be volatile, so it is essential to adapt your strategies based on market conditions. Stay flexible and be willing to adjust your pricing, marketing approach, or target market to align with the current market dynamics.

Remember, sustaining income in real estate requires consistent effort, perseverance, and a focus on building long-term relationships. By staying proactive, continuously improving your skills, and providing exceptional service, you can increase your chances of maintaining a steady income in the NYC real estate market.

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Katrina Arthur Katrina Arthur

The Technology Evolution

The Technology Evolution

The 1980s marked a significant turning point in the history of technology, witnessing the emergence of groundbreaking innovations that would shape the world we live in today. From the birth of personal computers to the advent of the internet, the decade laid the foundation for the digital revolution that continues to evolve.

One of the most iconic technological advancements of the 80s was the rise of personal computers. In 1981, IBM released the IBM PC, which became the standard for personal computing.

This marked a significant shift from large, expensive mainframe computers to affordable, user-friendly machines that could be used by individuals at home. The introduction of the PC opened up a world of possibilities, allowing people to access information, create documents, and even play games from the comfort of their own homes.

Other major developments through the years was the introduction of graphical user interfaces (GUIs), which allowed users to interact with the computer using a mouse and icons instead of text-based commands.

The video game industry also saw significant advancements in the 1990s.

In addition to personal computers and video games, the 1990s gave us the birth of the internet, as we know it today.

This paved the way for the World Wide Web, and that revolutionized communication and information sharing, connecting people across the globe in ways that were previously unimaginable.
Advancements in telecommunications, with mobile phones becoming smaller and more accessible.

Furthermore, we witnessed the birth of the Compact Disc (CD) and the digital audio revolution.

CD technology allowed for more reliable and high-quality audio playback, gradually replacing vinyl records and cassette tapes. This marked a significant shift in the music industry.

The 1980s and 90s began future transformative decades that laid the foundation for the technological world we live in today. The introduction of all this technology revolutionized how we communicate, work, and entertain ourselves. It been decades of innovation and exploration that set the stage for the rapid advancements in technology that continue to shape our lives. 

Buckle up… we have only just begun…

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Katrina Arthur Katrina Arthur

NYC Changing Markets

NYC Changing Markets

Once upon a time, in the bustling city of New York, the real estate market was a constant source of change and turmoil. The prices of properties would fluctuate wildly, and it seemed like every day there was a new development or renovation project underway.

There were many reasons for this constant state of flux. For one, New York City is one of the most desirable places to live in the world, with millions of people vying for a limited amount of space. This high demand for real estate drives up prices and creates a competitive market.

Additionally, the city is constantly evolving and changing, with new businesses and industries popping up all the time. This means that certain neighborhoods and areas become more desirable than others, leading to shifts in the real estate market.

Despite the challenges, there are ways to improve the situation.

Ultimately, the key to improving the tumultuous and ever-changing real estate market in New York City is to prioritize the needs of the people who live and work here. By creating more affordable housing, adjusting prices and implementing fair regulations, we can ensure that everyone has access to a safe and comfortable place to call home.

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Katrina Arthur Katrina Arthur

NYC is My Town

NYC is My Town

We are a city that never sleeps,

bright lights and crowds abound,

New York City is always on with its towering skyscrapers and bustling streets.

A city so grand, with culture and dreams and heart in spades,

New York City is truly unique.

New York City is a hub of opportunity and life, with endless possibilities, where your dreams can come true.

From Times Square to Central Park, it is a place where everything gleams.

The energy of this vibrant city

A true masterpiece of humanity

A place beyond imagination. 

This is MY town…

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New York City EXPO 2023

I am your moderator this afternoon and our discussion is about Real Estate Trends. Trends, I always say, “I can spell it, but can I predict it?” No, I cannot. Not with 100% certainty at any rate. I can, however, give you my 21 years of active participation in NYC real estate and a good idea of what is going on (most of the time).  There are indicators that we detect and follow and that is how we can adequately gauge the status of the NYC real estate market.  

Our goal today is to discuss thoughts and projections on market condition trends in 2023, based on what we saw in the last few years, especially post-pandemic.  How and what has changed, or what is about to change.

We will also talk trends on an international level, as buyers and sellers come from all over the world and often times make purchases over seas.

Technology

People do everything on their phones today, and as such, they expect to browse, buy, and sell real estate from the palm of their hand. 

Technology touches every aspect of the real estate business today. Buyers can see a birds-eye view of a neighborhood 2,000 miles away through drone footage. You can buy a house online without ever taking out a pen to sign a contract.

Searching for new listings is as simple as downloading an app, choosing your location, and awaiting notifications with options.

Who predicted this trend?

Technology continues to be a catalyst for change in all areas of business and industry. The real estate market is no exception. It is our biggest trend.

Unlike anything previously experienced, we are deep in the Fourth Industrial Revolution, and it is blurring the lines between the physical and digital spheres.

The rapid advances in technology are shifting the way we communicate and work together.

And as more and more smart technologies enter our industry and workplaces, connected machines will interact on a more heightened level.

 

Let us not forget Artificial Intelligence.  Five years ago at this conference, I talked about AI and its ultimate impact on our industry.  Well, now it has arrived.  Just a few short months ago, Chat GPT was announced and started a firestorm around the world.  Schools, Colleges, Industries lined up to get into the fray.  

People are asking how this will help them advance their careers and or to complete their education.  

It is too soon to weigh in on this new technology that is sweeping the world.  Time will tell.

From shortening the sales cycle to providing a top-notch client experience, technology will continue to transform the way we buy, sell, and search for real estate.

Current Trends

Over the last five years, the New York City real estate market has been on a rollercoaster ride. Prices for both new development condominiums and resale apartments have fluctuated and rentals have skyrocketed, making it increasingly difficult for many New Yorkers to afford housing. 

New development condominiums have been particularly popular in recent years, with many luxury buildings popping up all over the city. These condominiums often come with high-end amenities and stunning views, but they also come with a hefty price tag.

In some cases, prices for these condominiums have reached well over $10 million.

The rental market has also been booming, with many property owners taking advantage of the high demand by raising rents. This has made it difficult for many New Yorkers to find affordable housing, especially the popular neighborhoods in Manhattan and Brooklyn.

However, the increase in interest rates in 2022 and the overall inflation problem with higher prices for food, gas, and other household matters has had a significant impact on the housing market. Many potential buyers and renters are now hesitant to make a move, as they worry about the impact of rising interest rates on their monthly finances.

 

The suburbs surrounding New York City have also seen a shift in demand, as more people look for more affordable options outside of the city. Many of these suburbs offer more space and a quieter lifestyle, which has become increasingly appealing to many New Yorkers post pandemic. The suburbs are happening.

 Despite these challenges, how is New York City performing compared to other markets in the US. The city's strong economy and diverse population continue to attract people from all over the world, but inflation and rising prices keep buyers from making faster decisions.  

Global

Real estate trends around the world have been greatly affected by the war in Ukraine and the instability of the global financial markets.

In 2023, the real estate global market was experiencing a significant shift. Many people were hesitant to invest in real estate due to the uncertainty.

The global economic downturn has led to a decrease in demand for housing, as people are less likely to take on large debts in uncertain times. This has led to a decrease in prices in many areas, as sellers struggle to find buyers.

In other parts of the world, larger cities were experiencing a different trend.

The demand for housing in major cities had increased, leading to an increase in prices.

Many people were flocking to urban areas in search of better job opportunities and a higher quality of life. This trend was particularly evident in cities like New York, London, and Tokyo.

How is New York City performing compared to other markets in the US. While some areas, such as Florida have seen a surge in popularity as New Yorkers leave the city in search of more affordable living, many are still choosing to stay put right here in New York. Overall, the New York City real estate market remains a complex and ever-changing landscape, with many factors influencing prices and demand.

As the city continues to evolve and adapt to new challenges, it will be interesting to see how the housing market responds and what the future holds for those looking to buy or rent in the Big Apple.

This is what we call trends.

Future

In the next five years the ultra-luxury housing market is set to experience a significant shift in trends. The demand for opulent homes with extravagant amenities is expected to increase, but the focus will shift towards sustainability and eco-friendliness.

The trend towards eco-friendly homes has been gaining momentum in recent years, and it is expected to continue. 

Another trend on the rise is smart homes. Homebuyers are becoming more conscious of their environmental impact and are looking for homes that are built with sustainable materials and energy-efficient features.

In addition to sustainability, the trend towards wellness and health will also be a significant factor in the ultra-luxury housing market.

All this presents a major challenge to buildings in NYC.

Close:

This is the industry that we work in...

This is an industry that we have to love in order to find success. 

This is an industry that we wake up to and fall asleep to each and every day.

This is an industry that moves us emotionally and physically. 

This is an industry that is all consuming and requires tremendous skill and awareness

This is an industry that can afford all of us a great lifestyle

This is a career, not a job

This is an industry that is not easy, this is not always fun but it is the best career move I ever made and there is no turning back.

Make this your industry, your career and give it the best shot you can because this is always about YOU.

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